Stakeholder mapping is an important issue to take into account in construction projects, especially where we select a project that involves many diverse players, interests, and potential for conflicts.
A standard definition of a stakeholder is: ‘…anyone that can affect or is affected by what you are trying to achieve’. In a project environment the list of stakeholders might include: client staff, colleagues, team members, local communities, investors, funders, internal business departments, regulators, the media, end users, etc. Another term for stakeholders therefore could be ‘the people that count’. Keep in mind that stakeholders may not necessarily be people you personally believe are important or who have hierarchical power – in fact you may not even be aware of their existence.(Stakeholder Engagement, joint APM &RICS Guidance Note September 2014)
You have just been appointed as Client Project Manager for the Development and you have experience in large scale, multi-party, long term developments and are aware of the need for effective stakeholder management. Unfortunately, the client’s senior management and decision makers are not from a construction background and need to be convinced of yet “another hurdle and cost to an already expensive project” (quote from the finance director!)
Prepare a briefing paper for the senior management team to convince them of the need to identify and engage with stakeholders. What are the pitfalls of not doing so?
Prepare an outline Stakeholder Management and Communication Plan to illustrate your approach to effective Stakeholder Management. Describe how you will identify stakeholders and in particular those “key” stakeholders with significant potential to impact the development and the construction process.
Task 3 : You can submit by pdf document, video (7 mins max) or PowerPoint slides.